Archive for February, 2012

Website Design for SEO and Accessibility

February 27th, 2012

One of many purposes of the world wide web was to help people to search and share information.  Since its inception, the Web is being used for numerous purposes like social networking, sharing data, pictures, videos, etc.  Online accessibility is important because it’s about making the net available for everyone people which includes individuals with visual or auditory impairments.  

Although many people can not use pictures, video clips, sounds, applets, etc directly, they may still use pages that includeAlthough many people can not use pictures, video clips, sounds, applets, etc directly, they may still use pages that include equivalent information.  As sites become more interactive and more visual, sites also need to become easier for screen readers to read.  There are a number of tools and services available to help increase the accessibility of web sites – these include web development suites and accessibility checkers.   Web accessibility is becoming a common concern for online business.  Business owners have an enormous chance to increase sales by employing some basic web accessibility strategies.  Producing sites with web accessibility at heart also helps with site SEO because it makes it easier for computers to understand the page. 

To improve the accessibilty of one’s site there are a few simple guidelines to observe.  You will notice how similar to SEO best-practices these guidelines are.

  • Inclusion of descriptive alternative text for images is good starting point to enhance the accessibility of a web page.  Such as, the text equal of an up arrow that links to the table of contents might be “Go to the table of contents”.  Sometimes an equivalent might also describe the appearance of visual content or the sound of auditory information.
  • Both accessibility and SEO guidelines state alt text should not be used in decorative images.  
  • It is a good practice to not utilize generic linking text such as ‘click here’ and ‘this site’ since it will be hard for screen readers to understand the link context.   
  • The page title tag is also essential to both accessibility as well as SEO – it should convey the purpose of the page to the viewer.   
  • Header (H) tags should be used to identify a page (H1) or new sections or subsections (H2-H6) for both accessibility and SEO.
  • Every page should be analyzed without JavaScript and CSS, and should be created in a way that a screen reader reads a page (think top to bottom)
  • Every page should have proper META tags specified (econding, language).
  • And each page should successfully pass HTML validation.

Of course there are many more things one can do to help make sites 100% accessible, however with these types of easy steps we’ll have a good base to build on for website accessibility.

Web Design Quotes

February 13th, 2012

Everybody knows that having a great website is essential. Therefore selecting a Web Design Agency is an important decision for your business. There are millions of Web Design Agencies in the world. All of them say they are great so how do you select one that is best for you?

Here are some tips from someone that is a very experienced buyer of web design services:

1) Select an Agency with a good track record and a good online portfolio.
2) Follow up references. Not just one or two. Ask for five and ring them all.
3) Try to meet the Agency. This helps to see if you think you can work with them. Also you will hopefully get to see their offices and their staff. This helps to build a bigger picture of the Agency.
4) Do not buy on price. Buying Web Design services on price is a huge mistake. Do not think that because an Agency has given you a low web design quote they will be the best option. Often low quality Agencies quote very low. This enables them to get a foot in the door. Web Design projects often do not finish on budget and so the initial quotation should be seen as a starting point. You will not be charged less than the initial quote, but you will often end up spending far more than the initial quote. Therefore do not select an Agency on price. Our advise is to pick an Agency that quotes in the mid or top of the range of quotes you are give. As the famous expression goes ‘if you pay peanuts you get monkeys’.

Finding the right online binary options brokerages by performing a easy internet research

February 9th, 2012

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